Where client links live in most agencies
The average account has links in five places, and each workaround costs an account manager time the client never sees.
- A “useful links” doc per client that someone updates when they remember
- Report links re-sent in email every month
- Pinned messages in a shared Slack channel the client never checks
- Asset links in a project-management task that closed months ago
- Staging and preview URLs in the heads of whoever built them
