Where a team’s links live today, and why it breaks
Real estate links are shared in whatever app is open at the time. That’s quick in the moment and slow every time someone needs the link again.
- Listing links scattered across text threads with each buyer
- Forms bookmarked on one agent’s laptop, in last year’s version
- A vendor list in someone’s phone that leaves when they do
- Neighbourhood pages rebuilt from scratch for every relocating client
- The same “where’s the login for…?” question in the team chat every week
