Teams inside a company

A press kit that stays current, and every piece of coverage in one place

Linkbry gives PR and comms teams a digital press kit as one branded page, and a shared library where every piece of coverage is saved, tagged and ready to report on.

In short

Publish your press kit from a Linkbry folder (logos and photos as uploaded files, fact sheet, bios, recent news and a contact) as a branded page journalists open without an account. Password-protect launch kits until the embargo lifts. Save coverage in one click, tag it by outlet and campaign, and export the library as CSV for reporting.

What it’s for

What PR and comms teams use Linkbry for

Week to week

How it works in practice

  1. 01

    Build the press kit

    Upload logos and photos, and add the fact sheet, bios, boilerplate and recent news to a press kit folder.

  2. 02

    Publish and embed it

    Share the folder as a branded page and paste its embed code into your website’s press page, so updating the folder updates the site.

  3. 03

    Prepare launches under embargo

    Put each announcement in its own folder, share it with a password for journalists under embargo, and remove the password when it lifts.

  4. 04

    Save coverage as it lands

    Save each article or mention in one click, keep the key quote as the description or a highlight, and tag it by outlet, campaign and tone.

  5. 05

    Report at month end

    Filter coverage by tag and export the library as CSV, with folder paths and tags, into the report spreadsheet.

Linkbry’s grid view of saved links with preview images, sites, descriptions, tags and folders.
01

Why press kits go out of date

A press kit is usually a zip file or a folder link, and both are frozen the moment they’re sent.

  • Zip files with last year’s logo
  • Drive folders journalists can’t open without an access request
  • A press page on the website that needs a developer to update
  • Coverage tracked in a spreadsheet pasted together at month end
02

A press page journalists can use

Publish a folder as a read-only page with your company’s name, description, logo and colour. Upload the files journalists need as stored copies (up to 100 MB each on Pro) and link to everything else. The page has a search box, opens without an account, and shows views and clicks per item. Embed it on your website’s press page so updating the folder updates the site.

03

Coverage you can report on

Save coverage in one click from the browser, keeping the key quote as the description or a highlight. Tags do the reporting work (outlet, tier, campaign, spokesperson), and a CSV export of the library (with folder paths and tags) drops straight into a report spreadsheet. The broken-link checker flags articles that are taken down or moved.

04

Pricing

People who maintain the kit and the coverage library are $10 a month each on Pro. The rest of the company can be free viewers, and journalists opening a shared page cost nothing.

05

When Linkbry isn’t the right fit

Linkbry isn’t a media database, a distribution service or a media-monitoring tool: it won’t find coverage for you or send releases. It organizes and shares what your team collects.

A starting point

A starter workspace for a PR team

FolderWhat goes in itWho sees it
Press kitLogos, photos, fact sheet, bios, boilerplate, recent news, contactJournalists, via a branded page embedded on your press page
Launches / Product XRelease, images, briefing doc, spokesperson availabilityJournalists under embargo, via a password-protected page
CoverageArticles and mentions tagged by outlet, campaign and toneComms and leadership
Outlets & beatsOutlet sections and past articles, with notes on anglesThe PR team
MessagingBoilerplate, holding statements, standard answers as snippetsThe PR team
FAQ

Questions PR and communications teams ask.

What should a press kit include?

Logos in the main formats, product and executive photos, a fact sheet, short bios, the company boilerplate, recent announcements and a press contact. In Linkbry each goes in a folder, published as one page.

Do journalists need an account to open the press kit?

No. A shared page opens for anyone with the link, or with the link and password if you set one.

Can I put the press kit on our website?

Yes. Copy the embed code from the share dialog into your press page, or link to the page directly.

Can Linkbry track our media coverage automatically?

No. It doesn’t monitor the web. Your team saves coverage as it finds it, in one click, and Linkbry organizes it and exports it as CSV.

Give PR and communications teams one place for every link

Free for one person, with your bookmarks imported in a minute.

Online Press Kit and Coverage Library for PR and Comms Teams | Linkbry